On-jersey advertisements may be the norm throughout much of the world, but they've never been a staple of the four major sports in the U.S. as the leagues have sought to keep the corporate creep-in away from at least one aspect of the games. That's all about to change, however, as the NBA has announced the approval of a three-year pilot program that will allow its teams to sell ad space on their jerseys. Starting with the 2017-18 season, NBA teams will sport 2.5" x 2.5" corporate sponsorships as...
On-jersey advertisements may be the norm throughout much of the world, but they've never been a staple of the four major sports in the U.S. as the leagues have sought to keep the corporate creep-in away from at least one aspect of the games. That's all about to change, however, as the NBA has announced the approval of a three-year pilot program that will allow its teams to sell ad space on their jerseys. Starting with the 2017-18 season, NBA teams will sport 2.5" x 2.5" corporate sponsorships as...
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